Privacy Policy 

The following Privacy Policy describes the policy practices of the mobile platform Goodself, the app offered by the company and account registered as Mobiroo Inc.

About Goodself

Goodself is a first-of-its-kind, healthier social media platform that focuses exclusively on health, wellness and lifestyle content. The platform hosts live, interactive audio chats led only by vetted health Experts, while allowing Experts and Users to post and share videos, pictures, and thought pieces. Users can also meet others that share similar health and/or lifestyle challenges.

Our goal is to form a community of like-minded individuals to empower people to share their experiences with others to guide them on a journey to better health. To ensure that this can happen, we want to ensure that your privacy is taken seriously by using personal information to make Goodself an experience that works best for your needs.

1.0 Our Privacy Principles

Goodself understands the importance of the privacy of personal information to all our users and experts. The policy covers what information we collect and how we use it.  We employ industry standard practices to protect and safeguard all collected personal information. 

When you access and use the Company Services it signifies that you have read, understood, and agree to all the terms of this Privacy Policy. 

While we encourage you to read through the entire Privacy Policy, here are a few key points about Goodself’s privacy policy: 

  • We do not sell personal information.
  • We use personal information to provide our services, to communicate about existing and new Goodself features with you, and to comply with our terms and applicable laws.
  • To create a safe environment on the App, we may record conversations and use the recordings to investigate violations of our Community Guidelines or Terms of Service. We prohibit the recording of conversations in our live chats without speakers’ and participants’ permission.

Goodself understands the importance of the privacy of personal information to all our users and experts. The policy covers what information we collect and how we use it.  We employ industry standard practices to protect and safeguard all collected personal information.

When you access and use the Company Services it signifies that you have read, understood, and agree to all the terms of this Privacy Policy. 

1.1 Personal Information

We may remove Content that displays personal information, such as financial, medical, residential, etc. that may lead to one being harmed. We may allow private information to remain on the platform if it becomes publicly available through media coverage and other mediums. 

We also may allow private information to be posted if there was express authorization and permission from the person, whose information is being posted, to do so.   . 

1.2 Information That Cannot be Posted

This includes personal identity information about anyone, including yourself, cannot be posted. This includes, but is not limited to:

Personal Information, including, but not limited to:  

  • SIN, passport number, etc. 
  • Sensitive information such as passwords, pin codes, driver’s licenses, license plates, etc. 

Financial information: 

  • Bank account numbers, credit card or debit card information, digital payment method information etc. 

Personal contact information: 

  •  Posting the personal contact information of others such as their phone numbers, emails etc. 

Residential information

  • Content that showcases one’s address, post box, or any other sort of personal residential information 

Minor 

  • Content of a minor, under the age of 18, that was either reported by the minor themself, a parent or guardian, or someone else on the platform. 
  • Content of a minor that did not have consent of the minor, or their parent/legal guardian beforehand. 

1.3 Collection & Use of Personal Data

“Personal Data” includes any user information and activity on our platform. Goodself collects, stores, and uses your personal data to provide and improve our services. We do not collect any personal data you do not consent to providing us with.

  • We collect your account data when you register for our platform. This is necessary for you to access our community of users and content.
  • We collect your live chat and content data when you participate in a live chat or post content. This is to make sure everything on our platform is appropriate and reaches its intended audience.
  • We collect your usage data to provide a personalized user experience.
  • Third party services we use and connect to may also use personal data without disclosing individual identity. You grant Goodself’s third parties an irrevocable right to collect, process and analyze aggregate data.  . 

More detailed information on how we process your personal data can be found below. In the following tables we have taken great care to cover how we collect data, which data we collect, and how we use it. 

How do we collect your personal data? 

Goodself will always ask before collecting your personal data. By registering for our platform, you are allowing us to track your activity while in the app. This includes but is not limited to live chats, posting content, browsing, messaging, and inviting others to join the platform. To provide you with the best service possible, we may also request the following device permissions: 

  • Permission to send you notifications to keep you informed about relevant content and activity happening while you are not on the app. 
  • Permission to access your camera and photos/videos to post content onto the platform or send messages to other users. 
  • Permission to access your microphone to speak in live chats, post content, our send messages. 
  • Permission to access your contacts to share invite others not yet on the platform to join or view content. 
  • Permission to add events to your calendar when you choose to participate in a scheduled live chat. 

What personal data do we collect?

Account Information

What’s Included

Identification data

Needed to create your account and provide access to our platform.

We collect this information when you sign up and whenever you edit your account afterwards. The information is collected to maintain your unique identity in our system.

  • Full name
  • Birth date
  • Gender
  • City
  • Region
  • Country
  • Email address
  • Phone number
  • Interests
  • Handle

Profile data

Needed to create your profile to enable the system to present you with relevant content. 

We collect this information when you sign up and whenever you edit your profile afterwards.

  • Profile photo
  • Header photo
  • Biography
  • Playlists

Expertise data

When applying as an Expert on our platform, this is needed to verify your credentials and experience.

We collect this information when you apply to become an Expert and whenever you edit your qualifications afterward.

  • Profession
  • Categories
  • Education
  • Experience
  • Sponsorships/Brand affiliations

Live Chat Information

What’s Included

Participant data

Needed to run a live chat with other users.

We collect this information when you participate in a live chat on our platform. To successfully do this, we ask permission to access your microphone first. Audio recording does not occur outside of chat participation.

  • Voice data
  • Questions
  • Messages

Chat data

Needed to setup a live chat and make it available to participating users and other users through library type services.

We collect this information to create a live chat. Audio recording does not occur until the live chat begins.

  • Title
  • Description
  • Date/time
  • Categories
  • Tagged users
  • Speakers
  • Moderators

Content Information

What’s Included

Media data

Needed to post any photo, video, or audio onto our platform. Without this, media content could not exist on our platform.

We collect this when you post a photo, video, or audio onto our platform. Metadata specifically is collected to help identify the type of media being uploaded. This may include the location the media was created at and what device was used to create it.

  • Media file
  • Metadata

Post data

Needed to identify any post on our platform and make it available to other users.

We collect this whenever you submit a post to our platform. This helps the post reach its intended audience.

  • Title
  • Caption
  • Location
  • Categories
  • Tagged users

Usage Information

What’s Included

Activity data

Needed to operate and improve our services. 

We collect this information whenever you are active on our platform. This is used to personalize your experience and give you easy access to your past activity.

  • Comments
  • Favorites
  • Playlists
  • Following
  • Search history

Message data

Needed to communicate with other users through direct messaging. This is analyzed and archived to ensure no violations are being made.

We collect this information whenever you message another user.

  • Text
  • Media attachments

Technical data

Needed to operate and improve our services on your device.

We collect this information whenever you are active on our platform. 

  • System information
  • Device registration token
  • Operating system
  • Date/time app use
  • App use time

How do we use your personal data?

Provide our services, including to:

  • Invite you to our App;
  • Operate the App and our business;
  • Maintain, improve, and develop the App and the App’s features;
  • Create and maintain your account;
  • Facilitate network connections;
  • Recommend live chats, users to follow and other content that might be of interest to you;
  • Notify you when one of your contacts has joined the App;
  • Communicate with you about the App by sending you push notifications with announcements, updates, security alerts, and support and administrative messages, if you have enabled that functionality; 
  • Provide support for the App, and respond to your requests, questions and feedback; and
  • Allow Experts to share and promote their content.

Research and development. We may create and use anonymized information for our business purposes, including to analyze the effectiveness of our App, to improve and add features to our App, and to analyze the general behavior and characteristics of users of our App. 

Direct marketing. We may send you direct marketing communications as permitted by law, including, but not limited to, notifying you of feature releases and special events.

Support and Maintenance. We use third party analytics services to automatically log certain information about your mobile device and how you interact with the App. The information collected is used to troubleshoot and prevent errors, perform data analysis, develop new features, and improve user experience.

Communications. We exchange communications with users when they contact us with questions or feedback, including feedback about interacting with other users.

Information provided by social media companies. We use information accrued from interacting with our pages on their services or connect your social media accounts. Connecting your social media accounts allows the App to authenticate your identity and access limited information about those accounts, including the number of connections you have. The information that social networking accounts provide to Goodself may depend on the privacy settings you have with each company, so please consult their privacy and data practices.

Compliance and protection. We may use personal information to:

  • Protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • Enforce the Terms of Service that govern the App;
  • Enforce our Community Guidelines by investigating potential Trust and Safety violations using the Audio recordings collected as described in the Personal Information We May Collect section;
  • Audit our internal processes for compliance with legal and contractual requirements and internal policies;
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and
  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

1.4 Justification for Data Processing

Data protection law sets out a list of justifications on which companies may rely to process personal data, and requires companies to explain to consumers the specific justifications for the company’s data processing activities.   Goodself generally relies on one of the following justifications to process personal data:

  • Contractual Necessity, to provide you with the App in accordance with our Terms of Service .
  • Legitimate Interests, where it is necessary for our legitimate business purposes, your interests, or the interests of a third party whose services are used by the Goodself Platform.
  • Legal Obligations, required by law within domain of operations,enables us to prevent and detect harmful/unauthorized content.
  • Consent, where required by law. Where we rely on your consent to process personal data about you, you have the right to later withdraw your consent in the manner indicated when you consent or by contacting us as described in this Privacy Policy.

Purpose/Activity

Data Used

Legal Basis that Permits the Purpose

Registration/Profile

To register you as a new user and grant access to our platform.

  • Identification data
  • Profile data
  • Expert data
  • Contractually necessary
  • Necessary for our legitimate interests

Live Chat

To create or participate as a host, speaker, moderator, or audience member in a live chat.

  • Identification data
  • Profile data
  • Expert data
  • Participant data
  • Chat data
  • Technical data
  • Necessary for our legitimate interests

Content

To post content onto our platform and make it available to other users.

  • Identification data
  • Profile data
  • Expert data
  • Media data
  • Post data
  • Necessary for our legitimate interests

Messaging

To ensure messages do not violate our policy.

  • Identification data
  • Message data
  • Media data
  • Necessary for our legitimate interests

Notifications

To inform you of any relevant activity or content while you are not in the app.

  • Identification data
  • Profile data
  • Contractually necessary
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests

Analytics

To improve our services and features to enhance user experience.

  • Identification data
  • Profile data
  • Expert data
  • Message data
  • Necessary for our legitimate interests

Sharing

To help users connect with people they know, invite them to the app, see who has already joined

  • Contacts data
  • Necessary for legitimate interests 
  • Necessary to comply with a legal obligation

Recommendations

To enhance users’ experience and allow for them to have a more personalized and specialized experience.

  • Activity data
  • Profile data
  • Chat data
  • Post data
  • Necessary for our legitimate interests

Customer Support

To administer and protect our business and this website.

  • Identification data
  • Technical data
  • Necessary for our legitimate interests
  • Necessary to comply with a legal obligation

1.5 Storage

We are based in Ontario, Canada and rely on cloud storage providers that store user data on our behalf in the United States. We have taken measures to protect the confidentiality and security of your personal data, and your rights as a data subject.